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Tracey Smith Distills Business Wisdom Into a Welcoming Jewelry Experience

Tracey Smith shown in her workshop. Besides providing watch repair services and being an expert gemologist, Tracey’s unique talents include repairing family heirloom jewelry and crafting custom pieces from sentimental family keepsake jewelry to create designs for current and future generations. Photo by Russell Harris.

Tracey Smith has the ‘eye’ along with the expertise and creativity to invent and shape beautiful keepsakes. May 9 marked two years since she opened her (literally) glowing retail shop at 30A Hollis Street where she offers a large selection of all kinds of jewelry including contemporary silver, crystal and beaded jewelry designs.

Sharing this space is also a large selection of unique and affordable artisan gifts and the shop’s jewelry and watch repair services. Tracey is an expert gemologist and one of her unique talents includes crafting custom pieces of jewelry using antique and family heirlooms to create new designs for current and future generations.

Some of her favorite recycling creations include using a crystal pendant from a chandelier to form a necklace, transforming a grandfather’s antique jade tuxedo button into a ring for his granddaughter, and shaping a crystal and pearl bracelet using the gems from a first communion dress. “Each piece I create has a special meaning for me as well as for the customer and whoever may be the eventual wearer.

My favorite thing about having this shop is helping my customers revive and reuse items that otherwise would have stayed hidden or unused, and breathing new life into every piece.”

As the staff jeweler and artisan at the former NOA Gifts on Main St., Tracey has brought her creations, personal charm and high-quality workmanship back to Groton. “I’ve been offering my line of jewelry at other retail locations and through my website for many years, but I really wanted to reestablish roots in the community. Many of my existing customers have been asking for wider availability for some time, so when I found this current location on Hollis Street, everything just fell into place.

I’m thrilled to be a part of this community and look forward to contributing to the growth and vitality of this amazing area. I live In Pepperell and being close by is a wonderful thing. In the coming year downtown Groton will be going through some changes and I am looking forward to welcoming visitors and newcomers to Groton which from the first day here felt like my second home.”

Tracey began her career at a Boston-based jewelry wholesale firm where she was a diamond buyer. After honing her diamond experience in the heart of New York’s Diamond District, she moved to the Thomas Long Company as the fine jewelry buyer for Long’s Jewelers. It was there that Tracey developed a keen eye for jewelry design and merchandising.

“Everything I’ve ever done in my career has led me to this time and this place,” she reflected.

Facetsetc is a warm and inviting shop; lit from the many lights which illuminate each display as well as from the glow of Tracey herself. The instrumental tones of her peaceful music and the wide variety of gift items and jewelry in all price ranges invite browsing and buying. Worth a special note is her Groton corner with t-shirts, mugs, calendars and colored postcard photos of the former Groton Inn.

There are some lovely oil paintings, mirrors, soaps, florals, mugs and even a one of a kind handbag made from bottle caps! There’s a soothing floral bouquet at the window with a heart sign that says, “It was, it is, it will always be.” Exterior lights wrap the entire building in pure white light and with the building’s columns and architectural details, the brightly lit façade looks like an old-fashioned wedding cake. Ah, weddings! June, soon, Facetsetc probably has just what the bride ordered (or wants).

www.FACETSetc, 30A Hollis Street, Groton, call 978-449-9600,, visit the shop’s Facebook page (and please share). Remember Dad and the graduate this year and please shop local! Open daily except Sunday; see her website for store hours.

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Groton Herald

Mailing Address
P.O. Box 610, Groton, Massachusetts 01450

145 Main Street, Groton, Massachusetts 014510
[Prescott Community Center]

Telephone: 978-448-6061

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